RAPID CITY, S.D. – The South Dakota Mines athletic department and athletics director David Crum are excited to announce a partnership with Influxer as the South Dakota Mines officially licensed vendor of student-athlete apparel.
 
The agreement to offer merchandise as a part of Name, Image, and Likeness (NIL) allows student-athletes to maximize their opportunities to receive monetary benefits with branded items featuring their specific names and numbers.
 
Fans will now have the opportunity to support the Hardrockers in style with personalized merchandise. All South Dakota Mines student-athletes will have the opportunity to create a web page that showcases their personalized gear, which will be available for purchase.
 
In addition to creating a monetization space for student-athletes, Influxer will also provide them with education and training in marketing, entrepreneurship, and personal branding.
 
"The NIL landscape is constantly evolving and working with Seth Nichols has been an amazing opportunity to see the vision they have for South Dakota Mines providing great options through Influxer for their student-athletes. They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life."
 
Influxer is a licensed company that has partnered with over 400 universities in the NIL market. It provides oversight, fulfillment, and customer service for the overall website. Additionally, it will collaborate with each student-athlete on the marketing and creative elements of their own personalized shops through Influxer.
 
South Dakota Mines student-athlete personalized apparel can be found here or at the link above.
 
The latest on South Dakota Mines athletics can be found by following us on X at @GoHardrockers, hardrockerathletics on Instagram, and Hardrocker Athletics on Facebook.
 
About South Dakota Mines
The South Dakota School of Mines & Technology is a member of the Rocky Mountain Athletic Conference (RMAC) and NCAA Division II offering 13 men's and women's varsity intercollegiate athletic programs. The Rocky Mountain Athletic Conference is a premier NCAA Division II conference with 15 members, as well as four associate members, located in the states of California, Colorado, Nebraska, New Mexico, Oklahoma, South Dakota, and Utah.